How Mortgage Officer Armando Novelo Went Viral on Social Media—Without Spending a Dime on Ads
- Naja Faysal
- Apr 10
- 1 min read
Most people think you need a big ad budget to grow your business online. But in this episode of the IEBN Podcast, we sat down with mortgage officer Armando Novelo who proved otherwise.
Instead of pushing products or boasting about credentials, he focused on creating content that actually helped people—whether they were ready to buy or not. That mindset shift turned his social media from a vanity project into a lead machine.
We talked about:
Why treating social like a long-term trust builder is a game changer
How to make content about the audience, not yourself
The power of educational, relatable content that gets shared organically
Why you don’t always need paid ads to grow
What investing in masterminds and mentorship really brings to the table
The best part? His approach can work for anyone in a client-based business—mortgage officers, realtors, consultants, and more.
Want to be our next guest?
If you’re a business owner with a story to share and a mission to grow, we’d love to feature you on the IEBN Podcast. [Book a call here] to learn more.
