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The Importance of Proactive Insurance Planning: A Conversation with Heaton & Associates Insurance Services

Writer: Naja FaysalNaja Faysal

The IEBN Podcast recently welcomed Heaton & Associates Insurance Services to discuss the crucial role of insurance in protecting businesses. With years of experience in health and commercial insurance, the team shared insights on common mistakes companies make, the importance of proactive planning, and how their firm helps businesses navigate complex coverage needs.

From Payroll Sales to a Leading Insurance Firm

The journey of Heaton & Associates began in 2008 when they first entered the insurance world while working for a national payroll company. Recognizing inefficiencies in the system, they launched their own firm in 2011, initially focusing on health insurance. As demand grew, they expanded into commercial insurance, now a major part of their business. Today, they offer a full suite of services, including general liability, workers’ compensation, professional liability, and HR support.


Key Takeaways from the Interview

Common Business Insurance Mistakes: Many companies delay insurance discussions, only addressing coverage when a disaster strikes. Others make errors like misclassifying employees to reduce premiums, which can lead to major financial consequences during audits.

The Value of Working with a Broker: Unlike captive agents who are tied to one carrier, brokers like Heaton & Associates provide access to multiple carriers, ensuring clients get the best coverage at the best price.

A Family-Oriented Approach: Their firm treats clients like family, celebrating their successes and guiding them through challenges. Rooted in faith, their business operates with integrity, trust, and a commitment to protecting clients’ interests.

Why Proactivity is Key: Insurance should never be reactive. Sitting down with an expert to assess coverage needs before an issue arises can save businesses significant time and money in the long run.


For businesses looking to secure their future, Heaton & Associates offers tailored solutions designed to provide peace of mind. To get your 360 degree assessment, go to HeatonServices.com


Watch & Listen to the full interview on the IEBN Podcast on youtube or wherever you get your podcast.


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Contact Naja Faysal via email naja@parrotslab.com or via text +1 (209) 237 9926 or book a 30-min discovery call

 
 

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